Audiomarketing for KFC
The challenge: To expand the customer experience, emphasize significant improvements in the quality of service, increase the average check in restaurants, create loyal customers, create a comfortable atmosphere for guests, considering the time of day and level of attendance; stimulate an increase in the average check in restaurants through audio marketing.
The solution: The combination of dynamic pop-cover and lounge music has been optimized, considering the profiles of the target audience and intervals of attendance.
We implemented a 24-hour format of broadcast music and 100% monthly content update. We used the licensed musical content of the highest quality and took care of all the license payments.
The result: music at the entrance 'invites' visitors and wakes their appetite. Rhytmic melodies increased clients velocity by 23% during the first month. The load of IT-department of the company was significantly reduced after implementation of an automated solution.